As a man, there’s nothing worse than trapped sweat.

When fabric can’t breathe – think synthetic fabrics like nylon and spandex – moisture builds up and builds up … and has nowhere to go. It becomes wet, clingy and itchy. And that is mighty, mighty uncomfortable.

No one's immune. Labourers, creatives, farmers, doctors, posties, athletes and everything in between - you move, you sweat, you itch, you complain.

Cue organically grown bamboo mens underwear.

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