Today is Earth Day. Which means celebrating our beautiful, bountiful planet. Holding governments, organisations and brands to account. And calling for bold, creative and innovative solutions. You hold real power for change. As a consumer, your choices, voices and actions...
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As a man, there’s nothing worse than trapped sweat.

When fabric can’t breathe – think synthetic fabrics like nylon and spandex – moisture builds up and builds up … and has nowhere to go. It becomes wet, clingy and itchy. And that is mighty, mighty uncomfortable.

No one's immune. Labourers, creatives, farmers, doctors, posties, athletes and everything in between - you move, you sweat, you itch, you complain.

Cue organically grown bamboo mens underwear.

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