Our story starts in New Zealand when childhood friends Jerome, Rocky and Bayon struggled to find comfy, breathable underwear that fit their different lifestyles. They searched for something that didn’t ride up, itch, chafe, make them sweat or pull around the waist. Something that worked on men of all shapes and sizes, for all professions. When they came up short, the boys created their own.
Using organically grown bamboo for a buttery soft feel, they added features that would give a man confidence when he wore them, no matter who he is or what he does. Importantly, each pair of MINT Boxer Briefs and Trunks pays subtle homage to their South Auckland roots from the SKU codes that reflect the telephone area codes where they grew up to the concept and design of the waistbands.
After 25 years of friendship, and a shared belief that all men deserve to feel confident in their underwear, MINT launched to the tune of freedom, diversity and inclusiveness.
Our ethos is simple: Every Man’s a MINT Man.
In an era of perfection, we want to empower a man from the moment he puts on his underwear. That means freedom to be himself. Embracing his body. Being confident in his own skin. And knowing he is worthy no matter his age, shape, size or lifestyle.
Body positivity has long been a taboo subject. Yet it’s a complex issue that all men have faced in their lives. It’s one of the reasons we are so passionate about creating underwear that moves with all men.
With a focus on quality, comfort and craftsmanship, each pair of MINT is made from buttery soft and sustainable fabrics. From the hypoallergenic material that pulls away moisture to the mesh cool zones, the clever anti-chafe strips to the seamless contoured pouch and premium waistbands that don't pinch or roll, it’s everything a MINT Man needs to feel confident, empowered and free.