You hold real power for change. As a consumer, your choices, voices and actions matter. So here’s a little inspo for what you can do, right now, that will make a real and tangible impact.

What did we wish we knew before we started MINT? A lot, actually. So here are some of the obstacles we’ve faced, and the solutions we came up with, in the hopes it might help someone else to navigate these wild waters with a little more control.

Perfection is a strange concept. For some men, the pursuit of perfection has bound them in a perpetual illusionary quest to earn more, or look better, or be stronger. But like the ideal woman, the ideal man does not exist.

And yet, history tells us he has. He does. The funny thing is, this ideal man – this concept of perfection – is constantly evolving. Which makes perfection imperfect. And the pursuit of it plain silly.

We’ve all heard how important it is to get a good night’s sleep. It can boost your immune system, help you focus, improve your physical performance, keep your heart healthy, your body humming and your mind in a positive mental state.

But for some of us, sleep is hard to come by. Whether it’s the pressures of work, a cluttered mind, anxiety, stress, medications or illness, far too many people struggle with falling and staying asleep.

As a man, there’s nothing worse than trapped sweat. When fabric can’t breathe – think synthetic fabrics like nylon and spandex – moisture builds up and builds up … and has nowhere to go. It becomes wet, clingy and itchy. And that is mighty, mighty uncomfortable.

No one's immune. Labourers, creatives, farmers, doctors, posties, athletes and everything in between - you move, you sweat, you itch, you complain.